Genre Research: Music Videos for Alternative R&B

The Weeknd - Rolling Stone (Music Video)

The video for The Weeknd's song 'Rolling Stone' , which is song from his 'Trilogy' album, was released in 2012. It fits very well with the genre of Alternative R&B, because it follows similar patterns and rhythms, yet the topic of the song refers to taking a selection of drugs, despite it not being obvious. This is a good example of alternative R&B as the video itself is simple, yet carries a stronger message, instead of being more literal.The song also covers a larger metaphor; instead of settling on the sound and success of his early career, The Weeknd acknowledges that he wants to grow as an artist. The title is from to Bob Dylan's “Like A Rolling Stone”, and the phrase means a man who never settles down and restlessly makes his way around.

FKA twigs - Two Weeks (Music Video)

'Two Weeks' is the third track, and first single, from FKA twigs‘ debut full-length album LP1, in 2014. The video itself is typical of Alternative R&B, because it is very artistic, and the main connections between the meaning of the song and the video is more vague. The strong imagery is reminiscent of the themes that are often followed in this genre, as the video looks opulent, yet dark and inviting.

SZA - Babylon (Music Video)

This song, Babylon, by singer SZA, focuses more on the philosophical thinking that Alternative R&B can offer. For example, in this song she talks about being tired of always having to apologise for actions you felt were the right thing for you to do, and if you felt it was right then why not do it again. also, the video for this song features one main scene, which shows a short story. The message behind the video is more literal, however when it is combined with the lyrics of the song, ideas regarding religious imagery, and abandoning emotions.