Research Rationale

The target group that I have the most access to is teenagers and young adults; therefore I shall make my target audience teenagers and young adults aged between 16 and 25. As I have a large access to people who are my age and are in my target audience I can use this to my advantage to conduct fair and accurate research. I will also use them so that I can get a better understanding of which music magazines are most popular, and what encourages them to do so. For my market research I will start by looking at the constructions of different music magazines, and comparing the differences and similarities that they have, which will enable me to see which elements are the most successful from them. I will also do surveys on social media sites like Twitter and Facebook, as they have large access to my target audience.

For my audience research, I will be conducting qualitative research which will allow me to get responses that have more complex answers, which will help me understand why people respond in certain ways, and I can use this to my advantage to make my music magazine successful. This means I will get a large variety of responses, which will be useful, but difficult to sort through and decipher.

I will also collect quantitative research which will allow me to compare statistics that I will gather from research using a survey. The result of this will be structured which will make it easier to make a conclusion about the best aspects of.

Once I have collected all of my research I will be able to ensure that I know the most successful elements needed to make my music magazine successful.